Identifying Business Objectives
With pediatric brands pursuing aggressive growth goals, the focus was to significantly increase brand awareness—particularly among first-time Gen Z and Millennial moms. The objective was to build a trusted, lasting relationship with mothers while driving in-store sales through stronger shelf presence.
Deep-Dive Research into Gen Z Moms
Through extensive consumer research and multiple design iterations, we developed a refreshed brand aesthetic that honored Hyland’s heritage while directly addressing moms’ desire for simplicity, clarity, and high-quality design. The final result achieved a thoughtful balance between modern appeal and authentic brand trust.
We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
The new identity was successfully launched across retail, digital and print platforms, reinforcing brand consistency and increasing audience engagement.
