Product Packaging Redesign

Led the packaging refresh initiative for Country Archer Beef Sticks across multiple formats (1oz, Mini Sticks, Footlongs, displays and case packs) to drive shelf standout in a highly competitive Better-For-You meat snack category. Partnered with Interact to research consumer insights, key design elements, and claims tailored specifically to meat stick buyers—distinct from jerky consumers.

Jul 1, 2023

Product Packaging Redesign

Led the packaging refresh initiative for Country Archer Beef Sticks across multiple formats (1oz, Mini Sticks, Footlongs, displays and case packs) to drive shelf standout in a highly competitive Better-For-You meat snack category. Partnered with Interact to research consumer insights, key design elements, and claims tailored specifically to meat stick buyers—distinct from jerky consumers.

Jul 1, 2023

Product Packaging Redesign

Led the packaging refresh initiative for Country Archer Beef Sticks across multiple formats (1oz, Mini Sticks, Footlongs, displays and case packs) to drive shelf standout in a highly competitive Better-For-You meat snack category. Partnered with Interact to research consumer insights, key design elements, and claims tailored specifically to meat stick buyers—distinct from jerky consumers.

Jul 1, 2023

BRAND

Country Archer

Service

Packaging Redesign

BRAND

Country Archer

Service

Packaging Redesign

BRAND

Country Archer

Service

Packaging Redesign

Work Details

Work Details

Work Details

Identifying Business Objective

The refresh aimed to increase quick shelf recognition, unlock new growth opportunities in sales and distribution (including front-end placement), and strengthen Country Archer’s leadership in the meat stick segment.

Delivered Accelerated Packaging Redesign Through Agency Collaboration

Partnered closely with a creative agency to develop a distinctive packaging design that addressed three core design objectives aligned to overall business goals. Led multiple rounds of creative refinement, executive alignment (including CEO review), and cross-functional stakeholder buy-in, supported by product concept testing. Enabled an accelerated go-to-market timeline, successfully launching the new packaging in under one year.