New Organic Gummy Supplement Launch

Led Hyland’s Naturals’ first-ever vitamin launch. I drove end-to-end development by conducting deep market and category research, competitive audits, sensory tastings, and close collaboration with co-manufacturers and ingredient partners. The result: a lineup of four new preventative health supplements—organic, vegan gummies for adults and kids—crafted with nature-forward ingredients and formulated to support key wellness needs including immunity, stress, and digestion.

Jun 1, 2022

New Organic Gummy Supplement Launch

Led Hyland’s Naturals’ first-ever vitamin launch. I drove end-to-end development by conducting deep market and category research, competitive audits, sensory tastings, and close collaboration with co-manufacturers and ingredient partners. The result: a lineup of four new preventative health supplements—organic, vegan gummies for adults and kids—crafted with nature-forward ingredients and formulated to support key wellness needs including immunity, stress, and digestion.

Jun 1, 2022

New Organic Gummy Supplement Launch

Led Hyland’s Naturals’ first-ever vitamin launch. I drove end-to-end development by conducting deep market and category research, competitive audits, sensory tastings, and close collaboration with co-manufacturers and ingredient partners. The result: a lineup of four new preventative health supplements—organic, vegan gummies for adults and kids—crafted with nature-forward ingredients and formulated to support key wellness needs including immunity, stress, and digestion.

Jun 1, 2022

Work Background

Work Background

Work Background

Understanding White Space

Our research revealed that Hyland’s households are among the most engaged supplement users: 93% of Hyland’s parents give supplements to their children, and 100% of active Hyland’s adults regularly take supplements themselves. Concept testing with both existing and non-Hyland’s users showed strong purchase intent, confirming a clear opportunity to expand into supplements while staying true to the brand’s trusted reputation.

Developing Effective, Delicious, and Reliable Supplements for All Ages

Guided by deep competitive and consumer insights, along with multiple rounds of testing and in-home sampling, we developed a portfolio of supplements designed to be both effective and enjoyable to take. This work led to the successful launch of four core products, supported by a strategic three-year innovation roadmap focused on expanding into women’s health and pediatrics—ensuring long-term growth while meeting the evolving needs of families at every life stage.