New Organic Gummy Supplement Launch

Led Hyland’s Naturals’ first-ever vitamin launch. I drove end-to-end development by conducting deep market and category research, competitive audits, sensory tastings, and close collaboration with co-manufacturers and ingredient partners. The result: a lineup of four new preventative health supplements—organic, vegan gummies for adults and kids—crafted with nature-forward ingredients and formulated to support key wellness needs including immunity, stress, and digestion.

Jun 1, 2022

New Organic Gummy Supplement Launch

Led Hyland’s Naturals’ first-ever vitamin launch. I drove end-to-end development by conducting deep market and category research, competitive audits, sensory tastings, and close collaboration with co-manufacturers and ingredient partners. The result: a lineup of four new preventative health supplements—organic, vegan gummies for adults and kids—crafted with nature-forward ingredients and formulated to support key wellness needs including immunity, stress, and digestion.

Jun 1, 2022

New Organic Gummy Supplement Launch

Led Hyland’s Naturals’ first-ever vitamin launch. I drove end-to-end development by conducting deep market and category research, competitive audits, sensory tastings, and close collaboration with co-manufacturers and ingredient partners. The result: a lineup of four new preventative health supplements—organic, vegan gummies for adults and kids—crafted with nature-forward ingredients and formulated to support key wellness needs including immunity, stress, and digestion.

Jun 1, 2022

BRAND

Hyland's Naturals

Role

Brand Manager, Innovation

Service

Product Development, Commercialization, Launch Marketing

BRAND

Hyland's Naturals

Role

Brand Manager, Innovation

Service

Product Development, Commercialization, Launch Marketing

BRAND

Hyland's Naturals

Role

Brand Manager, Innovation

Service

Product Development, Commercialization, Launch Marketing

Project Details

Project Details

Project Details

Understanding user challenges

Aether, an e-commerce platform, faced high bounce rates and low conversions due to a fragmented user journey. The main goal was to uncover the pain points preventing smooth engagement and purchases.

Designing a seamless shopping flow

Through usability testing and heatmap analysis, we identified key friction areas and simplified the navigation, checkout, and product pages. The redesigned experience improved clarity and flow, creating a frictionless path from browsing to checkout.

Influencer Marketing

Our Solution

Our Solution

Our Solution

Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions. The redesign led to a measurable increase in sales and customer retention, with users reporting a smoother and more enjoyable shopping experience.