Welcome.

I’m a Brand Marketer and Innovation Development Freelancer, creating omnichannel brand experiences that drive growth and consumer connection. Let’s build something exceptional together.

Diana Cao

Diana Cao

Diana Cao

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Selected Works

A curated collection of brand marketing projects powered by insight-led strategy, bold creativity, and purposeful results.

Selected Works

A curated collection of brand marketing projects powered by insight-led strategy, bold creativity, and purposeful results.

Selected Works

A curated collection of brand marketing projects powered by insight-led strategy, bold creativity, and purposeful results.

A new product launch designed to capture shifting consumer interest
New Meat Snack Innovation

Dec 3, 2024

A new product launch designed to capture shifting consumer interest
New Meat Snack Innovation

Dec 3, 2024

A new product launch designed to capture shifting consumer interest
New Meat Snack Innovation

Dec 3, 2024

A modular design system to unify and streamline digital product design at scale.
Product Packaging Redesign

Dec 20, 2024

A modular design system to unify and streamline digital product design at scale.
Product Packaging Redesign

Dec 20, 2024

A modular design system to unify and streamline digital product design at scale.
Product Packaging Redesign

Dec 20, 2024

A new line of preventative supplements marking the company's global vitamin expansion
New Organic Gummy Supplement Launch

Jun 1, 2022

A new line of preventative supplements marking the company's global vitamin expansion
New Organic Gummy Supplement Launch

Jun 1, 2022

A new line of preventative supplements marking the company's global vitamin expansion
New Organic Gummy Supplement Launch

Jun 1, 2022

A complete brand refresh to establish a stronger market presence and differentiate from competitors.
Hyland's Pediatric Brand Refresh Campaign

Jan 27, 2021

A complete brand refresh to establish a stronger market presence and differentiate from competitors.
Hyland's Pediatric Brand Refresh Campaign

Jan 27, 2021

A complete brand refresh to establish a stronger market presence and differentiate from competitors.
Hyland's Pediatric Brand Refresh Campaign

Jan 27, 2021

Services

From strategy to execution, I transform insight-driven strategy into cohesive, high-impact marketing that elevates your brand.

Services

From strategy to execution, I transform insight-driven strategy into cohesive, high-impact marketing that elevates your brand.

Services

From strategy to execution, I transform insight-driven strategy into cohesive, high-impact marketing that elevates your brand.

Brand Management

Driving brand growth by aligning strategy, messaging, and cross-functional execution for measurable results.

01

Brand Management

Driving brand growth by aligning strategy, messaging, and cross-functional execution for measurable results.

01

Brand Management

Driving brand growth by aligning strategy, messaging, and cross-functional execution for measurable results.

01

Product Innovation & Development

Bringing products to life and driving brand growth through strategic innovation.

02

Product Innovation & Development

Bringing products to life and driving brand growth through strategic innovation.

02

Product Innovation & Development

Bringing products to life and driving brand growth through strategic innovation.

02

Commercialization & Project Management

Leading organized, effective commercialization efforts that align stakeholders and move products to market smoothly

03

Commercialization & Project Management

Leading organized, effective commercialization efforts that align stakeholders and move products to market smoothly

03

Commercialization & Project Management

Leading organized, effective commercialization efforts that align stakeholders and move products to market smoothly

03

Consumer Insights

Turning consumer and competitive insights into high-impact product ideas that strengthen CPG brand growth.

04

Consumer Insights

Turning consumer and competitive insights into high-impact product ideas that strengthen CPG brand growth.

04

Consumer Insights

Turning consumer and competitive insights into high-impact product ideas that strengthen CPG brand growth.

04

Retail Marketing & Tradeshows

Driving brand presence through focused in-store execution, merchandising, and standout trade show experiences.

05

Retail Marketing & Tradeshows

Driving brand presence through focused in-store execution, merchandising, and standout trade show experiences.

05

Retail Marketing & Tradeshows

Driving brand presence through focused in-store execution, merchandising, and standout trade show experiences.

05

What People Say

Trusted for delivering organized, high-impact work and building strong cross-functional partnerships.

What People Say

Trusted for delivering organized, high-impact work and building strong cross-functional partnerships.

What People Say

Trusted for delivering organized, high-impact work and building strong cross-functional partnerships.